Everyone wants to be healthy and fit, but the majority of the population dislikes everything that goes with it. This is why selling fitness is hard and we make it harder to sell because we emphasize the process and not the product. I sit down with Rick Mayo and John Farkas and discuss this, customer experience and where you need to position yourself to be successful in fitness in the coming years.
Are you resilient enough to take a devastating event in your business and turn it into one of your greatest successes? Rick Mayo did just that. His business went from $83,000 to $12,000 per month in gross revenue nearly costing him his business. Today he operates one of the most successful privately held Fitness Licensing and soon to be Franchise models in the industry. He couldn’t have done it without that initial devastating loss. Tune in to find out how he did it and continues to grow his success today.