Steve and Kate Hlavac- How “NOT” to start a Fitness Business. They started Beyond Measure Training in Chicago right out of college with very little training experience and no business or management experience. They made every mistake in the book, but were able to learn and grow from each mistake along the way. 5 years later they have a thriving training studio.

MiFB Podcast- Episode 41 Show Notes

Steve and Kate Hlavac

Beyond Measure Fitness

Naperville, IL.

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Posted by Beyond Measure Fitness Training on Friday, October 19, 2018

MiFB Podcast- Episode 41

Steve and Kate Hlavac

Beyond Measure Fitness

Naperville, IL.

We go over the numbers of Steve and Kate’s business Beyond Measure Training:5:10

How did they get into the business of fitness 6:05

Steve’s best friend’s murder changes his life 9:55

Kate shares how she got into the business of fitness 17:00

They started their business with no experience in the fitness business. Which is one of the biggest mistakes that they’ve made. 23:55

Steve and Kate meet Thomas Plummer and change everything 28:10

We talk about how guerrilla marketing helped them when they were starting out and today 30:55

How did they create a member experience that produces new client referrals 33:00

We talk about the evolution of their business during its 5 years of existence 36:50

Steve describes their Internship program and how that has helped them 38:05

How did their business change after meeting Thomas Plummer 39:15

Why they decided to focus more on 1 on 1 training instead of large group 42:40

Steve and Kate talk about the feast and famine cycles of running a business 50:15

They share about their internship program 55:50

How does Steve and Kate’s business relationship work and how do they keep it from interfering with their marriage 1:04:55

What has been their most successful failure 1:12:45

What would they tell someone just starting out in the Fitness Business 1:17:20

What has been the biggest surprise that they’ve had to deal with that they didn’t see coming 1:22:20