Focus on the Details that make your Marketing Effective

Aaron ran a marketing campaign in January that netted him over 60 trial memberships and 30 new members. We discuss the keys to making his marketing effective and it may surprise you. We also talk about the impact perception to charging your clients what you’re worth.

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MiFB Podcast- Episode 44 Show Notes

Aaron Manes

Premier Personal Training

Vernon Hills , IL

Episode Sponsors

Pro Fit Marketing Solutions

The ProFit GPS (Growth Plan Strategy)- nearly a decade of proven strategies all compiled into 1 easy to use portal. Over 44 different strategies to Get Clients, Keep Client, and Get clients back. A single membership fee gets you access to the exact same strategies uses at a multi 6 and 7 figure gyms across the US and Australia all delivered to your portal just when you need them. With a 365 marketing calendar and over 44 strategies, you can say goodbye to not know what to run this month, next month or the entire next year to bring in new clients, and continue to grow your gym!

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Premier Personal Training


Aaron Manes

Premier Personal Training





Jim Adams / Trainer Jim


Intsagram.  @mifb_podcast

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Music on the show by –

Things mentioned on the Episode

Tim Lyons and ProFit Marketing

Digital Marketer Lab

Pro Fit Marketing Solutions

MiFB Podcast- Episode 44

Aaron Manes

Premier Personal Training 

Vernon Hills, Illinois

Meet Aaron Manes- 6:10

How did Aaron changing his business model affect his business 7:30

Aaron puts his daughter down for her nap 8:30

Why did he go to EFT 11:15

Why Aaron didn’t like Large Group Training and decided to focus on Small Group Training 15:15

How did moving to a business with more visibility affect his business 20:35

Why you can charge more if you are a professional 23:30

Don’t overthink your branding or the name of your business 24:40

Perception is reality and can allow you to charge more for your product 26:30

Aaron’s marketing is producing impressive numbers and we dive into the details 31:45

How does Aaron personalize his marketing content 38:10

What system does Aaron have to capture leads, then convert them into trials and memberships 42:55

What is the Netflix close 44:05

What audience and tags do he use for his FB ads that makes them so effective 48:30

What has been Aaron’s most successful failure 53:30

What has been the biggest surprise that he had to deal with in the Fitness Industry 56:55

What were the last two books that Aaron has read 1:01:25

Where can you find Aaron and get in touch with him 1:06:40

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