MiFB Podcast- Episode 52

Don Murphy

Gold’s Gym Newburgh NY

Gold’s Gym  Middletown NY

How to Increase Your Revenue by Making your Members Raving Fans.

Are you able to increase your prices and members at the same time? Are your clients raving fans that generate more revenue and referrals? Don Murphy has done this and shares how he did it on this episode of the podcast.

Don and his wife operate two Gold’s Gyms in New York. They are two of the largest and most successful Gold’s Gyms. 


Episode Sponsors

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Smart Start Link


Gold’s Gym Newburgh, NY


Gold’s Gym Middletown, NY





Don Murphy


Gold’s Gym Newburgh


Gold’s Gym Middletown, NY







Don’s Cell Phone Number


Jim Adams / Trainer Jim

Facebook  https://www.facebook.com/trainerjimadams/

Intsagram.  @mifb_podcast

Email Jim Adams – trainerjimfe@gmail.com

Website  Trainerjim.net

Sticher.   https://www.stitcher.com/podcast/wwwstichercommastersinfitnessbusiness/masters-in-fitness-business

iTunes. h

Music on the show by – 


Things mentioned on the Episode

Tim Lyons and ProFit Marketing



MiFB Podcast- Episode 52

Don Murphy

Gold’s Gym Newburgh NY

Gold’s Gym  Middletown NY

How to Increase Your Revenue by Making your Members Raving Fans.

Show Notes

Let me introduce you to Don and how we met and why I wanted him on the Show 3:40

Why did Don make the jump from the world of insurance to Gym Owner 4:30

Don talks about how Large Group Fitness helped transform their business 7:35

Don talks about the importance os getting our of your box and experience new things 9:45

He talks about the growth of his gym and what he attributes it to 11:55

Does social media success equal business success 16:20

We talk about how Don turns his members into raving fans with his Smart Start Program 17:35

Check out Don’s On-Boarding videos that he texts to his new clients. 20:15

I describe Don’s newest club in Middletown 21:05

The impact of the environment and lay out of the club to new members 22:05

Get to know the person verses just giving them the tour 24:45

The power of the fitness consult 27:25

Are people tired of Memberships? Do they want a program 39:35

Don shares his latest marketing product they are launching 41:05

A product verses a Commodity (Free Trial) 44:55

Only 19% of the population has a gym membership 48:05

Don talks about he changed his marketing to reduce his budget and increase his results 49:40

What was Don’s most successful failure 51:15

What has been the biggest surprise that he has had to deal with in the fitness industry 54:45

Where does Don go to get his personal development 57:25

Where can you get in touch with Don Murphy 59:40

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