MiFB Podcast- Episode 58

Rick Mayo

Alloy Training Solutions and Franchise

Secret Trainer Society

Are you resilient enough to take a devastating event in your business and turn it into one of your greatest successes? Rick Mayo did just that. His business went from $83,000 to $12,000 per month in gross revenue nearly costing him his business. Today he operates one of the most successful privately held Fitness Licensing and soon to be Franchise models in the industry. He couldn’t have done it without that initial devastating loss. Tune in to find out how he did it and continues to grow his success today. 

Click on the Link Below to Listen


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Rick Mayo


Alloy Personal Training Center GA

Alloy Personal Training Solutions

Secret Trainer Society



Rick Mayo


Alloy Personal Training Solutions


Secret Trainer Society









Jim Adams / Trainer Jim

Facebook  https://www.facebook.com/trainerjimadams/

Intsagram.  @mifb_podcast

Email Jim Adams – trainerjimfe@gmail.com

Website  Trainerjim.net

Sticher.   https://www.stitcher.com/podcast/wwwstichercommastersinfitnessbusiness/masters-in-fitness-business

iTunes. h

Music on the show by – 


Things mentioned on the Episode

Tim Lyons and ProFit Marketing



Functional Movement Screen


Grey Cook


Lee Burton

The Power of Moments

Secret Trainer Society

Vistage CEO Peer Group


Predictably Irrational


MiFB Podcast- Episode 58

Rick Mayo

Alloy Training Solutions and Franchise

Secret Trainer Society

I introduce Rick Mayo and his extensive Resume 4:05

Rick goes into his Rags to Riches, back to Rags then back to Riches story 6:00

Business is hard which is why you have to run it like a business 9:10

Where did Rick start when completely rebuilding his business 10:50

We all have systems. We just have to write them down 11:50

What was the net result of Rick systematizing his business 12:40

Business is hard and you have to put in the work. You already have a system 14:45

Life is hard but we are built to handle it 18:25

What does Rick see as the top priority when it comes to implementing systems 20:15

To Charge or Not to Charge for your first session 24:15

What’s the next system to implement 27:45

Rick describes key points of a good sales system 32:05

Why I don’t give prices over the phone 38:05

Rick shares the importance and impact of modifying the sales process to the client 40:05

How modification can lead to collaboration and innovation 43:20

Sell the result not the product 46:30

Rick breaks down his On Boarding of New Clients 50:55

What is your Net Promoter Score and how do you improve it 57:45

Personalization of your business is a differentiator 1:04:20

We give you a preview of Part 2 with Rich Mayo 1:08:20

In a Perfect World where does Rick want to end up 1:09:15

What has been the biggest surprise Rick has had to deal with in the Fitness Industry that he didn’t see coming 1:13:00

Where does Rick go for his personal and professional development 1:16:10

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