Matthew Januszek runs a 33 million dollar a year Fitness Business. He shares his 4 step guide to package your business as a product instead of a commodity and stand out from your competition. We also discuss the importance of being ready to pivot for what is coming next so that you can stay ahead of the industry.
Focus on the Details that make your Marketing Effective Aaron ran a marketing campaign in January that netted him over 60 trial memberships and 30 new members. We discuss the keys to making his marketing effective and it may surprise you. We also talk about the impact perception to charging your clients what you’re worth. […]
Joel went from 5 clients to over 100 in a couple of months. He’s done this with having a brick and motor or employees. He has been able to a create a successful business without the overhead that typically comes with owning a business. Is this better than a typical brick and mortar business? http://traffic.libsyn.com/trainerjim/43_Joel_Eshelman-_Can_you_be_Successful_without_a_Brick_and_Motar.mp3 […]
Steve and Kate Hlavac- How “NOT” to start a Fitness Business. They started Beyond Measure Training in Chicago right out of college with very little training experience and no business or management experience. They made every mistake in the book, but were able to learn and grow from each mistake along the way. 5 years […]
Gerry Washack and his brother Casey have been able to open 3 Clubs in 18 months by Running their Play. They have a formula, they stick to it and it works. Every detail matters and is a choreographed move designed to sell the brand and create a member experience that results in success. Start listening […]
Kim Wagner and her team at Impulse Training embody why big box gyms will never compete with Personal Training Studios. The vision, team, service and community they have built can never be duplicated in a big box facility. Kim grew up in a small Mennonite community and those values drive her business today. Prepare to […]
Nick Osborne has 35 competitors within a 1 mile radius of his Gym. He survives by diversifying his memberships and smart internal and external marketing. He has 3 clubs in Columbus Ohio and has been in business 18 years. http://traffic.libsyn.com/trainerjim/37_Nick_Osborn-_How_to_Survive_in_an_Ultra_Competitive_Fitness_Market.output_2.mp3 MiFB Podcast- Episode 37 Show Notes Nicolas Osborne Go Fitness is Columbus Ohio Episode Sponsors […]
Bruce Racine has built a successful business with an extremely small niche in the hockey world. He has done this by perfecting the Art of coaching. Coaching his students, staff and parents. He shares how he has been successful by concentrating on his niche and coaching that goes beyond the technical aspects. Bruce won a […]