Why did P90X work? with Mason Bendewald

P90X love it or hate it, you can’t deny the impact it had on fitness. Mason Benewald was the producer and director of P90X. An exercise program that changed the face of fitness videos forever. What made it so different and effective at getting people to exercise? It told an entertaining story. Mason shares the importance and impact of creating a story around your training and videos. He also details the different skill set you need to be a rock star on camera. It is much different than training someone in person.

Takeaways From This Episode

  • What was different about P90X
  • Why you should insert stories into your training and videos
  • The difference between on-camera verses in-person
  • Stories are the most powerful form of communication

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