How to do what you love and run a business with Laura Munkholm

You didn’t open your training studio to do bookkeeping, payroll, marketing and admin. You love what you do and that’s what you want to spend your time doing, but those business duties are essential to keep your business running.

How do make sure that they are taken care of and don’t take you away from doing what you love? You delegate them. We discuss some of the best and worst ways to do that.

Laura Munkholm is a former D1 Volleyball player and now the CEO of Wally software. She has been in the fitness industry for a majority of her life from managing studios to designing software to help studios run better.

She shares her insights on the industry and some of the solutions that have worked for studio owners.

Takeaways From This Episode

  • How to overcome software intimidation
  • Do you know what problem you are solving for your client
  • What metrics do you need to track
  • Is your sales process too automation heavy
  • Knowing your client’s personality can dramatically increase your retention

Episode Sponsor

Better TV For Your Gym

WEBSITE: Atmosphere.TV

Use code FITBIZ to have your $99 set up fee waived.

What is the job of your website? How do you know if your website is doing it’s job correctly? How do I keep my website updated so I don’t have to keep rebuilding it? How do I make my website look good? These are the questions you should be asking yourself before you start looking for someone to build it.

CT Kaupp (owner of CT Kaupp, LLC) has extensive experience in building websites that do their job very well. CT and his team are easy to work with and respond rapidly to any service need. He’s not the cheapest, but you don’t want your clients to be either.

Click here to message CT today & tell him Jim sent you. You will receive a special discount – only available to MiFB listeners


Laura Munkholm

Walla Software