Tattoos not Brands with Clint White

Tattoos allow you to express yourself externally. They meld with you and become part of who you are. Isn’t that what your business should be too?

Clint White wrote a book titled “Tattoos not Brands” to describe his concept that tattoos give you more freedom than a brand does. Start by expressing your mission and vision in your business first instead of locking yourself into a brand that might not fit the reason for starting the business.

Takeaways From This Episode

  • Tattoo vs. Brand
  • The 4 P’s of business
  • How COVID has changed the fitness market forever

  • What your clients want out of your business

Episode Sponsor

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What is the job of your website? How do you know if your website is doing it’s job correctly? How do I keep my website updated so I don’t have to keep rebuilding it? How do I make my website look good? These are the questions you should be asking yourself before you start looking for someone to build it.

CT Kaupp (owner of CT Kaupp, LLC) has extensive experience in building websites that do their job very well. CT and his team are easy to work with and respond rapidly to any service need. He’s not the cheapest, but you don’t want your clients to be either.

Click here to message CT today & tell him Jim sent you. You will receive a special discount – only available to MiFB listeners


Clint White

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Tatoos Not Brands