Your branding should turn some people off with Jason Byer

Your branding should turn some people off. That sounds crazy, but if you want to target your ideal audience you have to narrow your branding which by definition will ignore some people. Trying to appeal to everyone will get you mediocre results and a mediocre business.

How do you narrow your branding and brand identity to reach your ideal clients. Jason Byer tells you where to start and what steps you need to take. He works with Crowdspring who has helped thousands of businesses narrow their branding and achieve more success.

Takeaways From This Episode

  • What is a brand verses a brand identity
  • Do you need to rebrand
  • Why do we use logos
  • Where do you start with your branding
  • Why images speak to our brains better

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What is the job of your website? How do you know if your website is doing it’s job correctly? How do I keep my website updated so I don’t have to keep rebuilding it? How do I make my website look good? These are the questions you should be asking yourself before you start looking for someone to build it.

CT Kaupp (owner of CT Kaupp, LLC) has extensive experience in building websites that do their job very well. CT and his team are easy to work with and respond rapidly to any service need. He’s not the cheapest, but you don’t want your clients to be either.

Click here to message CT today & tell him Jim sent you. You will receive a special discount – only available to MiFB listeners


Jason Byer

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Things Mentioned in This Episode