Joel went from 5 clients to over 100 in a couple of months. He’s done this with having a brick and motor or employees. He has been able to a create a successful business without the overhead that typically comes with owning a business. Is this better than a typical brick and mortar business?
MiFB Podcast- Episode 43 Show Notes
Joel Eshelman
Apex Personal Training
Saint Louis Park, Minnesota
Episode Sponsors
Pro Fit Marketing Solutions
The ProFit GPS (Growth Plan Strategy)- nearly a decade of proven strategies all compiled into 1 easy to use portal. Over 44 different strategies to Get Clients, Keep Client, and Get clients back. A single membership fee gets you access to the exact same strategies uses at a multi 6 and 7 figure gyms across the US and Australia all delivered to your portal just when you need them. With a 365 marketing calendar and over 44 strategies, you can say goodbye to not know what to run this month, next month or the entire next year to bring in new clients, and continue to grow your gym!
Web Site
Apex Personal Training
Joel Eshelman
https://www.facebook.com/joel.eshelman
Apex Personal Training
@joeleshelman
@apexpersonaltrainingmn
joel@trainwithapex.com
Jim Adams / Trainer Jim
Facebook https://www.facebook.com/trainerjimadams/
Intsagram. @mifb_podcast
Email Jim Adams – trainerjimfe@gmail.com
Website Trainerjim.net
Sticher. https://www.stitcher.com/podcast/wwwstichercommastersinfitnessbusiness/masters-in-fitness-business
iTunes. h
Music on the show by –
Things mentioned on the Episode
Tim Lyons and ProFit Marketing
The Effective Executive by Peter Ducker
Blue Ocean Strategy
MiFB Podcast- Episode 43
Joel Eshelman
Apex Personal Training
Saint Louis Park, Minnesota
:30 Why I wanted to have Joel on the show
3:55 Why I wanted to have Joel on the show
We get to know Joel 4:30
Joel breaks down the difference between Gross and EFT 11:30
We discuss cancelation policies 15:30
Why did Joel leave LA Fitness and change jobs and business philosophies 17:45
Joel decided to go on his own in 2011. He shares how he started with 5 clients and grew quickly 22:40
What is the business arrangement of the space he is leasing 34:00
How does Joel establish his brand while working with other independent contractors 38:55
Does Joel have his 1099 workers sign a non-compete agreement 42:55
What steps does Joel take to stabilize his training business 51:05
How does he build a solid and cohesive team within his business 52:35
How does Joel scale his business for growth with independent contractors 59:15
I get Joel to break down his numbers 1:03:40
What has been Joel’s most successful failure 1:11:40
What has been the biggest surprise in the Fitness Industry that he’s had to deal with that he didn’t see coming 1:16:40
What were the last two books that Joel read 1:22:05
1:26:00 How can you get in touch with Joel
We get to know Joel 1:05
Joel breaks down the difference between Gross and EFT 8:05
We discuss cancelation policies 12:05
Why did Joel leave LA Fitness and change jobs and business philosophies 14:20
Joel decided to go on his own in 2011. He shares how he started with 5 clients and grew quickly 19:15
What is the business arrangement of the space he is leasing 30:35
How does Joel establish his brand while working with other independent contractors 35:30
Does Joel have his 1099 workers sign a non-compete agreement 39:30
What steps does Joel take to stabilize his training business 47:40
How does he build a solid and cohesive team within his business 49:10
How does Joel scale his business for growth with independent contractors 55:45
I get Joel to break down his numbers 1:00:15
What has been Joel’s most successful failure 1:08:15
What has been the biggest surprise in the Fitness Industry that he’s had to deal with that he didn’t see coming 1:13:15
What were the last two books that Joel read 1:18:40
1:22:35 How can you get in touch with Joel