How To Use Your Story To Make Your Brand Sticky with Justin Brown

Branding Expert

A lot of gym owners miss the boat when it comes to their marketing. Meaning, they are not clear in their marketing messaging in what they do, who they do it for and where they do it. Justin Brown has helped hundreds of business distill down their message so that it can be heard.

Takeaways From This Episode

  • If people don’t know about your business how will they find you?
  • What it looks like to potential clients when you don’t run your business like a business
  • Biggest branding mistakes gyms often make.
  • Tell them your story before they make up their own story about you
  • How to use your story to make your brand sticky
  • Where do you start with your branding?
  • How to use your story to make your brand sticky

Episode Sponsor

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What is the job of your website? How do you know if your website is doing it’s job correctly? How do I keep my website updated so I don’t have to keep rebuilding it? How do I make my website look good? These are the questions you should be asking yourself before you start looking for someone to build it.

CT Kaupp (owner of CT Kaupp, LLC) has extensive experience in building websites that do their job very well. CT and his team are easy to work with and respond rapidly to any service need. He’s not the cheapest, but you don’t want your clients to be either.

Click here to message CT today & tell him Jim sent you. You will receive a special discount – only available to MiFB listeners

  • Private label, high quality supplements.
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Call Megan at 814-335-6492 or email at

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Justin Brown

Justin Brown Fit

Things Mentioned on the Podcast