Leads Are Not Revenue, Sales Are with Erik Russell

Getting lots of leads can be intoxicating, but unless you have a sales system to convert them to members your business will not see any revenue from all those leads. Erik’s sales system is specific to the fitness industry and has helped thousands of clubs increase their monthly revenue.

Takeaways From This Episode

  • Sometimes the most disciplined thing to do is nothing.
  • Where do I insert my flavor into the process without messing it up.
  • When you hire someone to help your business listen to them.
  • Good processes produce consistent results
  • It’s about closing the leads, not getting them.
  • The common mistake most new owners make.
  • The Big Announcement – The Incredible deal. Get in on it Now!

Episode Sponsor

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What is the job of your website? How do you know if your website is doing it’s job correctly? How do I keep my website updated so I don’t have to keep rebuilding it? How do I make my website look good? These are the questions you should be asking yourself before you start looking for someone to build it.

CT Kaupp (owner of CT Kaupp, LLC) has extensive experience in building websites that do their job very well. CT and his team are easy to work with and respond rapidly to any service need. He’s not the cheapest, but you don’t want your clients to be either.

Click here to message CT today & tell him Jim sent you. You will receive a special discount – only available to MiFB listeners

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Use code FITBIZ to have your $99 set up fee waived.

  • Private label, high quality supplements.
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Call Megan at 814-335-6492 or email at megan.herbstritt@gmail.com

Be sure to mention the podcast to get 50% off of your start up fees!


Erik Charles Russell

Fit University

Masters in Fitness Business Podcast

Things Mentioned on the Podcast