Nutrition as a Revenue Stream with Jesse Dale

Jesse Dale from Macro Missionary

Jesse, and his wife, Erika owned several gyms and started integrating a nutrition program. Their Nutrition Business eventually started to out draft their gyms. So they went all in, sold the gyms, and continue to grow their Nutrition Business.

In today’s ferociously competitive fitness market a differentiator is necessary for survival. Nutrition can be that life boat in a merciless sea of competition. Learn how they structured, built, scaled, and marketed their nutrition business.

Takeaways From This Episode

  • He owned 4 gyms at one time and decided to close them and focus on nutrition because it was making him the most money.
  • Nutrition can be a great differentiator and how they integrate and monetize Nutrition
  • How the nutrition helped them survive the Planet Fitness invasion

  • Clarifying the Nutrition Confusion for their Clients

  • How they scale their Nutrition Business

  • Creating the power of Community within their Nutrition Business

  • How they launched a white label nutrition licensing program

Mindset and Development

  • What has been Jesse’s most Successful Failure?
  • In his time in the fitness industry, what has been the biggest surprise that he’s had to deal with?
  • Where does Jesse go for his personal and professional development?

Episode Sponsor

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