Your Weaknesses Are Also Your Business’s with Wayne Hawkins

When you open a business your weaknesses become your business’s too. If you’re unorganized, always late, unapproachable, etc. If you want your business to thrive you have to improve yourself as an owner.

Wayne Hawkins has been a trainer for 20 years and opened his own business a December 2018. He tells us how he has improved as an owner.

Takeaways From This Episode

  • Why owning a business is a different ball game than training.
  • Why you have to change your model after you open

  • The importance of your marketing right now

  • This is a key time for personal training

  • How do you capture new clients post COVID shutdown?

  • If they don’t see you clean it then they don’t think it’s clean

  • When you own a business your weaknesses come out quickly

Mindset and Development

  • What has been Wayne’s most successful failure
  • What has been Wayne’s biggest surprise in the fitness industry
  • Where does Wayne go for her personal and professional development

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PREPARE TO GET UNCOMFORTABLE

If you’re looking for sugar-coated sweet talk, you’ve come to the wrong place. Thomas Plummer’s reputation and worldwide following is built on 3 principles:

  1. Get to the heart of the issue – fast – without sentimentality or drama;
  2. Speak the brutal truth of the situation;
  3. Chart a step-by-step process for improvement.

These 3 principles form the core of Thomas’ work and have helped clients, large and small, successfully navigate significant disruption, change and competition.

As a trusted advisor to fitness professionals, Thomas Plummer is without peer. A featured presenter at 20+ workshop events each year worldwide, 10 published books and widely followed Facebook and blog posts catalog a deep understanding of what works in the fitness business, what doesn’t work and what is coming next.

Thousands of fitness professionals turn to Thomas Plummer for advice and insights about fitness trends, creating outstanding member experiences and mastering business fundamentals in sales, marketing, staffing and programming.

Nearly every fitness industry leader and innovator, past and present, has met with Thomas Plummer. Not one to be content with past successes, Thomas continues to attract and develop club operators through the United States, Australia, Brazil, China, Eastern Europe, Latin America and the United Kingdom.

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