I Hate Selling With Ryan McKenzie

The Business of Fitness, Best Selling Author, Podcast Host, Fitness Sales Expert, Fitness Business Consultant93-

I’m a personal trainer, why are we talking about selling? Because if you don’t sell you will not have any clients. But it doesn’t have to be something sketchy if it is done correctly.

Ryan McKenzie shares his method of selling that doesn’t even feel like selling because true selling is about helping people and solving a problem for them. If you can do that you will be successful.

Takeaways From This Episode

  • How do I sell when I hate selling?

  • What do trainers need to do to get the sales process right?

  • Why free training doesn’t work

  • Why a Sales Process in important

  • When is the best time to ask for referrals?

  • How to avoid awkward conversations

  • Why you need a process for new trainers?

  • What do I need to do right now?

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PREPARE TO GET UNCOMFORTABLE

If you’re looking for sugar-coated sweet talk, you’ve come to the wrong place. Thomas Plummer’s reputation and worldwide following is built on 3 principles:

  1. Get to the heart of the issue – fast – without sentimentality or drama;
  2. Speak the brutal truth of the situation;
  3. Chart a step-by-step process for improvement.

These 3 principles form the core of Thomas’ work and have helped clients, large and small, successfully navigate significant disruption, change and competition.

As a trusted advisor to fitness professionals, Thomas Plummer is without peer. A featured presenter at 20+ workshop events each year worldwide, 10 published books and widely followed Facebook and blog posts catalog a deep understanding of what works in the fitness business, what doesn’t work and what is coming next.

Thousands of fitness professionals turn to Thomas Plummer for advice and insights about fitness trends, creating outstanding member experiences and mastering business fundamentals in sales, marketing, staffing and programming.

Nearly every fitness industry leader and innovator, past and present, has met with Thomas Plummer. Not one to be content with past successes, Thomas continues to attract and develop club operators through the United States, Australia, Brazil, China, Eastern Europe, Latin America and the United Kingdom.

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