Creating Your Own Fitness Category With Dr. Mark Chavez

Gravity Ball / The Health MD

We’ve all heard of TRX, Bosu, and Stick Mobility. These are brands that created their own category of fitness. What if you could do that? Mark Chavez thinks you can and tells you how on this episode.

Takeaways From This Episode

  • Is this an entirely new fitness category?
  • Doing something that only you can do.
  • Mark breaks down a business model for a trainer.
  • Are you a commodity or a product?
  • What are the demographics for this category of training?
  • How to create and harness local star power?
  • Why it takes more than an idea.

Mindset and Development

  • What has been Mark’s most successful failures
  • What has been Mark’s biggest surprise in the industry
  • Where does he go for personal and professional development

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