MiFB Podcast- Episode 18 Show Notes

Ryan Hansen

Episode Sponsors

Ceterus

As a fitness entrepreneur, dealing with your finances, accounting, and tax preparation can be a headache. Ceterus specializes in accounting for fitness businesses and takes care of all of that work for you, while giving you full access to your financial data and benchmarked reporting through their platform, Ceterus Edge, which is built on top of QuickBooks Online. While they offer tax accounting, many of their customers also retain their current CPA and use Ceterus for month-to-month accounting and benchmarked reporting, which their CPAs love.

To learn more about Ceterus’ fitness business accounting and benchmarked reporting solution, please visit www.ceterus.com/mastersinfitness. If you sign up through this podcast, you will get 50% off your first two months!

www.ceterus.com/masterinfitness

Ryan Hansen contact info

https://beprymal.com/

Facebook

https://www.facebook.com/beprymal/

https://www.facebook.com/profile.php?id=10907520

Instagram. – @prymalcoach

Jim Adams / Trainer Jim

Facebook  https://www.facebook.com/trainerjimadams/

Intsagram.  @mifb_podcast

Email Jim Adams – trainerjimfe@gmail.com

Website  Trainerjim.net

Sticher.   https://www.stitcher.com/podcast/wwwstichercommastersinfitnessbusiness/masters-in-fitness-business

iTunes. h

Music on the show by –

https://www.bensound.com

MiFB Podcast- Episode 18 Show Notes

Ryan Hansen – Prymal

Meet Ryan Hansen and hear how he started Prymal 4:15

How Ryan and I finally got together 6:45

Ryan starts out with 10-12 clients and slowly builds his clientele 7:30

Ryan discusses his training style 9:10

Was it difficult to clients from the big box gym to convert to the Primal training 11:55

What is his trial offer and membership structure that gets people thru the door 18:20

How is going to evolve his business model as he opens his 2000sq ft brick and mortar location 19:50

How does he get paid by his clients 22:30

What systems are going to be in place in the brick and mortar 23:10

Ryan describes his social media and branding philosophy 25:25

What marketing methods that give him the best ROI 32:10

How did he get started and evolved his On-Line training method 35:10

His new model for On-Line coaching that is working for him 37:45

Ryan’s idea for spreading the Primal business without opening brick and mortors and how it scales 45:40

His marketing and marketing cycle for his On Line coaching business 48:05

How does he find the right coaches for his business 50:40

What is his marketing strategy and budget 51:30

What the biggest surprise in the fitness industry that Ryan has to deal with 56:15

What has been his most successful failure 1:00:30

What would he tell someone who wants to open a fitness business 1:03:05