MiFB Podcast- Episode 63

Jay Croft

Prime Fit Content

Prime Fit Pros Group

Fit Over 50

This age demographic is responsible for 70% of all luxury spending. Jay Croft knows how to target this group and shares how you can tap into this market. 

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Prime Fit Content



Jay  Croft


Prime Fit Pros Group






Jim Adams / Trainer Jim

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Intsagram.  @mifb_podcast

Email Jim Adams – trainerjimfe@gmail.com

Website  Trainerjim.net

Sticher.   https://www.stitcher.com/podcast/wwwstichercommastersinfitnessbusiness/masters-in-fitness-business

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Music on the show by – 


Things mentioned on the Episode


Functional Aging Institue

MiFB Podcast- Episode 63

Jay Croft

Prime Fit Content

Prime Fit Pros Group

I introduce Jay Croft and why I have him on the show :2:20

Jay’s resume and how I came to know him 2:50

Why did he decide to produce content for this demographic 6:10

What does this demographic need from the fitness industry 10:50

Fighting for a big piece of a smaller pie 18:15

The importance of the personal connection 18:50

The Big myth that is keeping you from reaching this demographic 20:15

How does Jay formulate his content to speak to the over 50 demographic 22:40

What does consistency in posting mean 28:35

Is Content or SEO more important 35:25

Who controls the purse strings and what is their true motivation for training 37:40

Jay’s stat on falling 42:40

What is the best type of content to post to attract new clients 45:30

Use your expertise and background to sell your clients 48:55

It’s the most economically powerful demographic that is invisible to most marketing 49:20

What has been Jay’s most successful failure 51:15

What has been the biggest surprise that he’s had to deal with in the fitness industry that he did not see coming 56:25

Where does Jay go for his personal and professional development 1:01:55

Where can you go to contact Jay 1:05

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