62-Why is Selling Memberships So Hard-Erik Charles Russell

MiFB Podcast- Episode 62

Erik Charles Russell

The Art of Selling Memberships

Erik Charles Russell has nerded out on the Gym Membership Sales process and distilled it down to 5 repeatable steps that anyone can use to increase their closing rate. 

He has literally written the book on the “The Art of Membership Sales”. He is a high energy, knowledgeable and entertaining guest on the podcast

Click on Link Below to Listen


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Blue Print for an On-Line Business – Evan Levy

MiFB Podcast- Episode 61

Evan Levy

Strength Coach

Sleep Better Life

Rise of the Hockey Player

Evan Levy has worked as a strength and conditioning coach with Mike Boyle, Mark Verstegen , Nelson Ayotte, The St Louis Blues Organization, Hungarian National Team and many NHL players. 

He decided to build and launch an on-line business from scratch. He lays out the blueprint for his on-line model so that you can do it too. If you would like to launch an on-line business, either as a main or alternative stream of revenue, then you will want to listen to this podcast.

Click on Link Below to Start Listening


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60- If You Have a Tool, Use It with Freddie Fenton

MiFB Podcast- Episode 60

Freddie Fenton

V.P. Sales


Fitness Business owners strengths are usually in the gym, training. So it can be easy to fall into the trap of thinking I’ll get this software to run my business only to find out it doesn’t solve all of your business problems. You have to learn how to run your business and the software can “help” you with that.

Click on the Link below to Start Listening


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59-Are you making Fitness Harder to Sell? Rick Mayo and John Farkas

MiFB Podcast- Episode 59

Rick Mayo

Alloy Training Solutions and Franchise

Secret Trainer Society

John Farkas

Blue Ocean Fitness

Everyone wants to be healthy and fit, but the majority of the population dislikes everything that goes with it. This is why selling fitness is hard and we make it harder to sell because we emphasize the process and not the product. I sit down with Rick Mayo and John Farkas and discuss this, customer experience and where you need to position yourself to be successful in fitness in the coming years. 

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58- Have you Had Your Most Successful Failure Yet? How do you Know? Rick Mayo

MiFB Podcast- Episode 58

Rick Mayo

Alloy Training Solutions and Franchise

Secret Trainer Society

Are you resilient enough to take a devastating event in your business and turn it into one of your greatest successes? Rick Mayo did just that. His business went from $83,000 to $12,000 per month in gross revenue nearly costing him his business. Today he operates one of the most successful privately held Fitness Licensing and soon to be Franchise models in the industry. He couldn’t have done it without that initial devastating loss. Tune in to find out how he did it and continues to grow his success today. 

Click on the Link Below to Listen


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57-Are you Building a Team for Success or trying to do it all yourself ? Jamie Zubia

MiFB Podcast- Episode 57

Jamie Zubia

ABC Financial

Are you working yourself to death in your business because you feel like you have to do everything? You don’t! Start building a team around you that will create success for everyone on your team.

Jamie Zubia has built teams for success in over a half a dozen countries. He shares his fundamental steps to building a team built for success in this episode. 


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56-How to Stick with What Works- Ryan Obernesser

MiFB Podcast- Episode 56

Ryan Obernesser / Part 2

O.B Training and Sports Performance

Gym Profit Take Off

Run one offer or program that is successful instead of trying various ones that produce mediocre results. 

Ryan has tailored his specialty programs and challenges down to the last detail. They generate 10 to 15 thousand dollars of revenue every 6 weeks over and above his membership EFT. 

We dive into the details of what makes a successful program and how to implement it in this episode. 

Click Link Below to Start Listening


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Do you want more clients or more money from your clients?

MiFB Podcast- Episode 55

Ryan Obernesser

O.B Training and Sports Performance

Gym Profit Take Off

Do you want to increase the revenue from your existing clients by 50 / 75 or 100 percent. Ryan Obernesser has been able to do that with his multiple programs in his business. 

He opened his business 5 years ago with no clue how to run a business and has developed his business skill set. He says his business is not set to gross 7 figures this year. 


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Never Apologize for Making Money- Frank Nash

MiFB Podcast- Episode 54

Frank Nash

Stronger Personal Training

dotFIT Nutrition

Secret Trainer Society

54- Never Apologize for Making Money

Are you or staff afraid to ask for the sale? Is your brand appealing to your audience? Are you training your staff correctly?  Are you doing the one thing that will make you stand apart from the crowd? Are your systems making or losing you money? 

Frank Nash is a Fitness Business Rock Star who has made all these mistakes and tells you how to avoid them and recover from them. 

Frank’s clubs look like virtual reality inside and they make money. Lots of money. He speaks all around the country and is an overall dope dude. 


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Being an Amazing Trainer is not Enough. You have to know how to run a business. Khaled ELmasri

MiFB Podcast- Episode 53

Khalid ELmasri

Rise: Elevate Your World.

Fitness Business Conference

Being an Amazing Trainer is not Enough. You have to know how to run a business. 

A lot of great trainers don’t succeed or leave the industry because they lack the skill set to run a successful business. 

Khaled wants to help change this. He launched Rise: Fitness Business Conference with the goal of helping 10,000 trainers. 


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